Sales systems for Construction Subcontractors who want consistent results
Most subcontractors don’t have a sales problem — they have a structure problem.
Sales is reactive, inconsistent, and overly reliant on individuals rather than a clear, repeatable process.
I help UK subcontractors bring structure, discipline, and consistency to how sales is managed, so opportunities are followed up properly, relationships are nurtured, and more work is won.
If this sounds familiar, you’re not alone:
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Enquiries come in, but too many go cold
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Follow-up is inconsistent and hard to track
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Sales activity depends on a few key individuals
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There’s no clear view of the pipeline or why jobs are won or lost
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Everyone is busy, but results are unpredictable
In construction, work is still won through relationships — but without structure and discipline, even strong relationships don’t convert consistently.
Hard work alone isn’t enough.
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Sales in construction hasn’t fundamentally changed.
People still buy from people they know, like, and trust.
What has changed is the need for better execution.
The subcontractors who win work consistently aren’t working harder — they’re working within a clear sales system that creates accountability, consistency, and momentum.
Technology can support that system, but it can’t replace it.
I’ve spent over 15 years leading subcontractor sales on technically complex projects across the UK.
During that time, I’ve:
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Sold subcontract packages ranging from £20k to £2m
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Worked on projects from £1m schemes through to £200m central London developments
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Won both volume work and major projects with Tier 1 contractors
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Built and managed sales teams responsible for the full sales lifecycle
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Led key national accounts and secured price framework agreements
My background is in lifts and escalators — one of the most technically demanding subcontract packages — which means I understand first-hand the commercial pressure, complexity, and discipline required to win work consistently.
This isn’t theory. It’s experience.
WHAT I DO
I work as a sales systems consultant for construction subcontractors.
I don’t generate leads or run marketing campaigns.
I focus on optimising how sales is actually done inside your business.
That means:
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Diagnosing where opportunities are being lost
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Identifying gaps in process, ownership, and follow-up
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Bringing structure to relationship management and pipeline control
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Creating a clear, practical framework your team can execute consistently
The result is better conversion, clearer visibility, and more predictable sales performance.
Everything starts with a Sales Process Audit.
This is a structured review of how sales currently operates in your business, including:
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How enquiries are handled
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How opportunities are tracked and followed up
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How relationships and key accounts are managed
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How bids are approached, reviewed, and closed
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Where structure, discipline, or clarity is missing
You’ll receive a clear, practical breakdown of:
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What’s working
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What isn’t
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Where revenue is being left on the table
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What needs to change to improve consistency and conversion
No generic advice. No guesswork. Just clarity.
